Elevate Your Design Perspective: Join Us at Upmade in Estonia, a Highlight of NYCxDESIGN 2024

May 16-22, 2024, Lafayette Gallery, SOHO

Discover the Soul of Estonian Design: Tradition Meets the Future in Circularity and Digital Innovation

Nestled in the heart of Northern Europe, Estonia has emerged as a powerhouse in the global design and digital innovation scene. Join us at Upmade in Estonia to learn how the of traditional core of minimalist philosophies of Estonian design became the cutting edge of sustainability and digital innovation.

This exclusive event is taking place for the first time in New York City, with top design leaders from Estonia in attendance who will share and discuss the roots of Estonian Design, its unique aesthetics, and its contemporary successes. You will find out why this tiny country is now recognized as having the “most unicorns per capita in Europe” and “the most start-ups per capita in Europe,” and how it became the world’s first 100% digitally transformed society. You will hear the backstory of the startup culture where products like Skype were born, and how Estonia became the world leader in digital governance, its innovative e-Residency program, and how this is revolutionizing the creative and entrepreneurial landscape.

Special Events Not to Miss at Lafayette Gallery in SOHO:

· Explore UPMADE in Estonia – an exhibition that bridges traditional Estonian design prowess with modern digital ingenuity.

· Delve into a world where circular design principles, novel materials, and the essence of Estonian culture converge.

· Engage with thought leaders and design visionaries, including talks moderated by Surya Vanka, the Chair-Elect of the Industrial Designers Society of America, offering insights into how Estonian design can be a model for global design futures.

· Participate in hands-on workshops and learn new skills.

· Watch a screening of the ‘ByDesign’ series episode first seen on CBS Network Television that unpacks how Estonian design fuses tradition, sustainability, and innovation.

Don’t Miss the Opening Night Spectacle on Friday, May 17:

· This is your chance to mingle with the masterminds of Estonian design. Engage in meaningful conversations, forge new collaborations, and explore the stories behind pioneering recycling and upcycling practices.

· Savor Estonian culinary delights.

· Discover unique artifacts that celebrate traditional craftsmanship and take home a piece of Estonia from our pop-up shop.

· If you are eager to explore new horizons, learn how you too can become part of the innovative Tallinn Design Festival / Disainiöö.

· Are you looking to expand your creative endeavors into Europe? Learn about the advantages of becoming an e-Resident of Estonia and meet with industry experts who will guide you to get started on this exciting journey.

And Mark your Calendars for More:

· Monday, May 13: A lecture and workshop by Upmade pioneer, Reet Aus PhD

· Sunday, May 19: A workshop with Estonian and American accessory designer Anthony Luciano’s glamorous studio in Garment District. Anthony is a recent E-resident of Estonia.

· Tuesday, May 21: An event at Scandia House, where a film by Reet Aus will be shown with her comments.

Upmade in Estonia is more than an exhibition; it is a beacon for the future of design. Be there to experience the fusion of tradition and innovation, right in the heart of New York City. Seize this unique opportunity NYCxDESIGN 2024 to enrich your design perspective and connect with the global creative community.

We look forward to meeting you!

More information on our Facebook page.

Project Manager: Ilona Gurjanova, edl@edl.ee

#upmadeinEE #NYCxDESIGN