{"id":4633,"count":3,"description":"<div>Stella started building her brand in 2004, when she began making custom-made bags next to her studies in Tartu Art College. During her master\u2019s degree in Estonian Academy of Arts she developed a business model based on circular design principles. She has improved and polished this model ever since \u2013 in the beginning alone and later with a growing team.<\/div>\r\n<div><\/div>\r\n<div>\r\n<div>Stella has tried many different styles, technologies and methods as a designer but nowadays she creates products as if solving a math puzzle. She has a set of base rules for any new product she designs \u2013 optimal material usage, easy care and repair possibilities of the product, reuse options of the material, use of mono-material hardware when possible etc. In addition to that \u2013 fondness for simple aesthetics and love for all things natural.<\/div>\r\n<div><b>\r\n<\/b>In essence her creations are minimalistic and every detail has a functional reason. Nothing is excessive and the main role is given to the material that over time starts to tell its own story.<\/div>\r\n<\/div>\r\n<div>Stella does not see herself as an entrepreneur but as a reformer. She is a restless person by nature and needs to have some kind of development in hand at all times. She likes to create environments, invent systems and find solutions to different situations and make products and life better in general.\r\n\r\nWhen she gets lost in her mind she starts to clean or dives into Excel sheets \u2013 this helps the thoughts to incubate into next steps.<\/div>\r\nStella\u2019s aim has always been to create a workspace where people love to work, where clients and friends love to visit again and again and where money isn\u2019t made at the expense of the environment. She wants to prove that you can run a leather studio in a sustainable and innovative way. Her spectacular determination and tenacity has helped her grow her business from a studio of one to a successful company with almost dozen employees. She always finds a solution even to the most complicated problem and she has the remarkable ability to look at the world from different angles. Stella is not only a great boss and teacher but also a good friend.","link":"https:\/\/www.estoniandesignhouse.ee\/en\/brand\/stella-soomlais\/","name":"Stella Soomlais","slug":"stella-soomlais","taxonomy":"product_brand","parent":0,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stella Soomlais Archives - Eesti Disaini Maja \/ Estonian Design House<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.estoniandesignhouse.ee\/brand\/stella-soomlais\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stella Soomlais Archives - Eesti Disaini Maja \/ Estonian Design House\" \/>\n<meta property=\"og:description\" content=\"Stella started building her brand in 2004, when she began making custom-made bags next to her studies in Tartu Art College. During her master\u2019s degree in Estonian Academy of Arts she developed a business model based on circular design principles. She has improved and polished this model ever since \u2013 in the beginning alone and later with a growing team.  Stella has tried many different styles, technologies and methods as a designer but nowadays she creates products as if solving a math puzzle. She has a set of base rules for any new product she designs \u2013 optimal material usage, easy care and repair possibilities of the product, reuse options of the material, use of mono-material hardware when possible etc. In addition to that \u2013 fondness for simple aesthetics and love for all things natural. In essence her creations are minimalistic and every detail has a functional reason. Nothing is excessive and the main role is given to the material that over time starts to tell its own story. Stella does not see herself as an entrepreneur but as a reformer. She is a restless person by nature and needs to have some kind of development in hand at all times. She likes to create environments, invent systems and find solutions to different situations and make products and life better in general. When she gets lost in her mind she starts to clean or dives into Excel sheets \u2013 this helps the thoughts to incubate into next steps. Stella\u2019s aim has always been to create a workspace where people love to work, where clients and friends love to visit again and again and where money isn\u2019t made at the expense of the environment. She wants to prove that you can run a leather studio in a sustainable and innovative way. Her spectacular determination and tenacity has helped her grow her business from a studio of one to a successful company with almost dozen employees. She always finds a solution even to the most complicated problem and she has the remarkable ability to look at the world from different angles. Stella is not only a great boss and teacher but also a good friend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.estoniandesignhouse.ee\/brand\/stella-soomlais\/\" \/>\n<meta property=\"og:site_name\" content=\"Eesti Disaini Maja \/ Estonian Design House\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.estoniandesignhouse.ee\/wp-content\/uploads\/2024\/03\/EDM-logo-social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@est_designhouse\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/brand\/stella-soomlais\/\",\"url\":\"https:\/\/www.estoniandesignhouse.ee\/brand\/stella-soomlais\/\",\"name\":\"Stella Soomlais Archives - Eesti Disaini Maja \/ Estonian Design House\",\"isPartOf\":{\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/brand\/stella-soomlais\/#breadcrumb\"},\"inLanguage\":\"en-US\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/brand\/stella-soomlais\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.estoniandesignhouse.ee\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stella Soomlais\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/#website\",\"url\":\"https:\/\/www.estoniandesignhouse.ee\/\",\"name\":\"Eesti Disaini Maja \/ Estonian Design House\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.estoniandesignhouse.ee\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/#organization\",\"name\":\"Eesti Disaini Maja \/ Estonian Design House\",\"url\":\"https:\/\/www.estoniandesignhouse.ee\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.estoniandesignhouse.ee\/wp-content\/uploads\/2020\/03\/EDM-logo.bmp\",\"contentUrl\":\"https:\/\/www.estoniandesignhouse.ee\/wp-content\/uploads\/2020\/03\/EDM-logo.bmp\",\"width\":720,\"height\":720,\"caption\":\"Eesti Disaini Maja \/ Estonian Design House\"},\"image\":{\"@id\":\"https:\/\/www.estoniandesignhouse.ee\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Estonian.Design.House\/\",\"https:\/\/x.com\/est_designhouse\",\"https:\/\/www.instagram.com\/estoniandesignhouse\/\",\"https:\/\/www.pinterest.com\/estoniandesign\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Stella Soomlais Archives - Eesti Disaini Maja \/ Estonian Design House","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.estoniandesignhouse.ee\/brand\/stella-soomlais\/","og_locale":"en_US","og_type":"article","og_title":"Stella Soomlais Archives - Eesti Disaini Maja \/ Estonian Design House","og_description":"Stella started building her brand in 2004, when she began making custom-made bags next to her studies in Tartu Art College. 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