Johanna Paiste

Ärni Blum was my dear grandfather’s name before it was Estonianized. He was an incredibly stylish and kind-hearted man, wearing a cap and a red bowtie, clad in a velvet indigo suit, an art-loving gentleman who valued creativity, craftsmanship, details, quality, beauty, and timeless elegance. I always felt a deep connection with my grandfather, and I’ve inherited much from him. Moreover, my love for handicrafts comes from my great-grandmother, who worked as a handicraft teacher at a home economics school. Additionally, I found my grandfather’s original name so fascinating that I used “Ärni Blum” as a pseudonym during art classes as a child. Thus, the perfect name for my renewed brand revealed itself: ÄRNI BLUM?

Our knits are crafted with care and love by skilled women of Saaremaa, mostly made to order. This might make the wait a bit longer, but it surely adds uniqueness to each piece. Our creations are hand-knitted on needles and also produced on hobbyist-friendly hand knitting machines. We knit our designs directly to size, following a zero-waste principle.

Sustainability is a top priority for us, using only organic and certified materials. Quality, luxury, intricate details, timeless classics, and above all, comfort, are our guiding principles in designing our knits. Experience the perfect blend of style, comfort, conscious fashion, and a better tomorrow!